giftmall visited IMA Europe Copenhagen 2026: Key takeaways
On June 11th, our Co-founder & CEO, Kate Prokhatska, and Chief Partnership Officer, Viktoriia Ovcharenko, visited Copenhagen to partake in IMA Europe’s event. This function was filled with conversations around current trends, new opportunities and meeting friends from across our industry.
The IMA Europe Copenhagen 2026 event provided such a warm welcome to our team. It was an incredible experience.
Chief Partnership Officer, giftmallThe event was filled with insightful presentations, valuable discussions and fresh perspectives that will undoubtedly inspire new ideas and future collaborations.
We met new people and reconnected with well-known partners. It was our chance to build new relationships and engage in meaningful conversations with professionals from across the industry.
The insights we brought from the event about the Nordic incentives market:
- Sustainability has moved past differentiation – it’s the baseline, not the edge.
- Loyalty mechanics keep evolving, but what people carry with them is how they felt, not how many points they earned.
- Fraud rarely breaks the rules. It works within them.
- Personalisation is simultaneously the clearest opportunity and the hardest thing to get right.
- In saturated markets, “fine” leaves no trace.
Co-founder & CEO, giftmallWe felt such great energy from an incredible group of people from the incentives industry across the globe.
Our colleagues also had an amazing business breakfast with the other WiiN members. They discussed gift cards and incentive practices worldwide, accompanied by fine company and exquisite cuisine.
This event brought a lot of joy, useful connections and deep conversations. See you at the next IMA Event!
