giftmall attended the HRD Summit Ukraine 2026 in Kyiv
On February 27th, 2026, Angelina Ivanova, CRO at giftmall, attended the HRD Summit Ukraine in Kyiv. She met with individuals and teams of experts from the Ukrainian HR market. They highlighted the under-the-curtain aspects of HR processes, from hiring automation to global strategies. Angelina brought some useful insights from the conference to you.
The event stretched out the entire day. It was not just a ‘hangout’ since people from the public sector, retail giants and manufacturers came together to talk about the development of HR functions in Ukraine. Despite the current challenges, the event focused on innovation, automation, and new formats for employee interaction. The Ukrainian HR market is currently one of the most dynamic in the world because we operate in crash-test conditions every day.
Chief Revenue Officer, giftmallI was genuinely impressed by this pragmatic humanity – how HR professionals strive to balance hard metrics like KPIs, ROI and hiring funnels with a sincere commitment to employees’ psychological well-being and growth.
Companies today prioritise speed, automation and giving employees real choice. We explored ways to use AI to streamline nearly every stage of the recruitment process and to design interconnected ecosystems that directly support employee satisfaction and well-being.
The old hiring templates are dead. What we see today is the expansion of boundaries in the direction of diversity – in age, gender, culture, and even nationalities. Some companies are teaching us to work with the Alpha generation, and others are teaching us to value the experience of the ‘silver age’. This is true inclusivity: when a business adapts its processes to people, rather than waiting for people to adapt to outdated standards.
Chief Revenue Officer, giftmallSeeing these trends made me even prouder of what we’re building at giftmall. We’re creating exactly what the future of work calls for – tools that make rewards transparent, digital-first and truly personal. It’s all about bridging the gap between technology and a genuine, heartfelt ‘thank you.’
This event allowed Angelina to talk with long-time partners and meet new colleagues to discuss exciting collaborations. giftmall looks forward to more events like this one, with such immense opportunities for growth.
