giftmall team attended the IMA Europe event in Paris
On February 5th, 2026, the giftmall team attended the IMA Europe event in Paris. Kate Prokhatska, CEO, Angelina Ivanova, CRO, and Viktoriia Ovcharenko, CPO, met with industry experts, gathered insights and analytics and shared their perspectives on the European incentives market. The conference took place at Salon Hoche and stretched for an entire day.
The event was a vibrant gathering of industry professionals. During panels and presentations, the speakers discussed the French market overview, business fraud tactics and mitigation strategies, transactional data as a success factor, customer behaviour and so much more.
The conversations swirled around how different European markets approach incentives and gift cards, market comparisons and partnerships.
Co-founder & CEO, giftmallMy main takeaway: there’s no single “right” way to build incentive solutions. The most compelling ideas often emerge when different market cultures connect and learn from one another.
Meaningful conversations and honest discussions showed our team how motivation works best not as a one-off reward, but as part of long-term relationships with customers and teams.
Chief Revenue Officer, giftmallThere was a strong focus on gift cards and loyalty programmes – not just as mechanics, but as tools for building genuine emotional connections with brands. Personalisation, relevance, and timing repeatedly emerged as the true drivers of impact.
One of the highlights was definitely the networking. Our colleagues mentioned many experts they had a chance to exchange thoughts with. Both discussions between sessions and off-stage conversations brought a lot of value and will definitely shape how giftmall works in the future.
Chief Partnership Officer, giftmallIt’s always inspiring to be part of conversations that genuinely shape our industry. Connecting with market peers, exchanging perspectives, and exploring challenges and opportunities — this is where real progress begins.
The giftmall team got a lot of inspiration during the IMA Europe Paris event. We cannot wait for the next opportunity!
