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giftmall’s philosophy: how our values affect our work

giftmall’s philosophy: how our values affect our work

When giftmall was founded, the focus was on delivering the best gifting service possible. As time went on, that principle transformed into what we now call a win-win approach, where mutual value is at the core of everything we do. We’d like to dive deep into this approach and discuss how our values impact how we work with our users, clients and partners.


Win-win partnership with everyone

Win-win is all about finding solutions that work best for all parties involved. There is a saying that win-win cannot be achieved, as some party always loses something in the process anyway. At giftmall, we do not believe it to be true.

Our company is built on four pillars that we follow every day in our work:

  1. Empathy and trustworthiness
  2. Transparency and reliability
  3. Flexibility and agility
  4. Empowerment and transformation

With the first pillar, we aim to support every stakeholder with empathy while fostering their growth through trust. The second pillar is all about trust that stands the test of time. The third one is about how we adapt quickly while delivering results consistently. The final pillar is about enabling our stakeholders to grow in the way that is most comfortable for them.

Photo: Kate Prokhatska
Kate ProkhatskaCompany logoCo-founder & CEO, giftmall

We have forged those values after more than 10 years on the market, though in reality, we have always followed them. Our purpose was always to help everyone achieve their goals. That is how win-win became our motto.

Now, let’s see how these values translate into the day-to-day work of our core teams – customer success working with users, sales working with clients and procurement working with partners.

Freedom of choice and instant support: How we work with users

We care that our users have instant, convenient access to our gift card catalogue. We want them to have brand freedom of choice and fast service, so gifts are valuable and joyful.

At giftmall, we are empathetic and trustworthy towards our users, since they are at the centre of our attention. At this point, more than 350,000 of our users have placed more than 1 million orders during our time in operation. We are very proud of how we treat our customers.

Photo: Kateryna Drozdiuk
Kateryna DrozdiukCompany logoHead of Customer Success, giftmall

9 out of 10 users internationally value giftmall’s service and often mention the attentiveness and empathy of the customer care team.

If you are the receiver of the gift card, you can always count on us to be transparent and reliable. Everything we communicate is honest and clear, whether it’s about the promo terms or product restrictions. You always know you can count on us.

Being flexible and agile is one of our strong suits when it comes to users. Our support team responds within an hour of your request, with an average service time of 15 minutes. 95% of the time, we handle requests immediately on the spot. Aside from that, digital gift cards are sent to your email address instantly.

We love to empower and transform our users’ journey with us. We add more and more brands to our ever-growing catalogue, listening to your requests and keeping an eye on what’s popular on the market. Other requests and feedback are welcome too – we are here to make our service better for you.

Fast, flexible and built for scale: How we work with clients

If you are on the client side and your target is to find the best corporate rewards partner, you’re in the right place. What we value the most is your time and comfort, which is why we try to build long-term partnerships around your business goals. giftmall is a trusted partner, expert, and consultant – that is what we aim to be in your case and for your goals.

As an empathetic partner, we’ve gained the trust of 2,000 clients through the years. They keep coming back to us, even after switching providers or making different requests. We consult them from the first contact, diving deeply into their goals and needs and selecting solutions that work for them.

As for transparency and trust, giftmall communicates all conditions and terms clearly, just like we do to our users. Any questions or doubts – and the expert personal manager is within arm’s reach to answer them. And our useful tech solutions provide clear reports and analytics that ensure you control the whole process.

Our sales team is extremely flexible and adjustable when it comes to providing clients with the best possible solutions. Our response time for requests is within 1 hour, and we set up tech solutions within 1 day. You receive a commercial proposal within 3 hours of the in-depth interview. Due to direct collaborations with brands and accelerators, physical gift cards are delivered as quickly as possible, and digital ones are sent in an instant.

Photo: Angelina Ivanova
Angelina IvanovaCompany logoChief Revenue Officer, giftmall

We support our clients at every stage, implement solutions fast and ensure full control of the processes from your side due to automation. That way, they save time and see tangible results simultaneously.

With extensive customisation and scaling options for every business, we empower and transform their corporate rewards journey. We take care of everything our client wants, because this is what the win-win approach is really about – we win when you win.

Trust that stands the test of time: How we work with partners

Working with our brand partners present in our catalogue, we use similar principles. As a trusted partner in brand card programmes, we help them either scale their existing programme or start it from scratch altogether. They get access to new audiences and grow their brand through our giftmall multibrand card.

Right now, there are 1,000 brands in our network that trust our expertise. Our empathetic approach towards them is what keeps our relationship strong. We consult with them from day one and ensure our expertise grows alongside their needs.

At giftmall, we believe that clear and transparent conditions are the basis of honest cooperation. Thus, all of the terms, bills, contracts and everything else are here for the partners to check. A dedicated manager is available to answer any questions or concerns.

Our agility starts at the beginning of cooperation with the brands, where we launch the process fast and take care of most of the tech processes. If they want to scale or some conditions change, giftmall is there to adapt and overcome, delivering results.

Photo: Viktoriia Ovcharenko
Viktoriia OvcharenkoCompany logoChief Partnership Officer, giftmall

If we see potential in our cooperation, we’re ready to start on our partner’s terms. Our team thinks strategically and aims for long-term partnerships. We’ve been working for more than a decade with many brands.

We empower our partners and take care of all the bureaucracy, making sure they can sit back, relax and enjoy all the new leads that come their way.

As you can see, we appreciate and respect all of our stakeholders equally, making sure they receive the fastest support, human-centred relationships and the opportunity to make their lives a little easier and better along the way. Whether you are a customer looking for a gift card, a business looking for a rewards solution or a brand looking to grow your presence, come, join us, and be a part of our vast giftmall network.

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