How giftmall catalogue helps your brand to be seen
Growing your brand presence is important, everyone knows that. But how to reach the audience, specific to you, if it seems you already know where they live? Perhaps use more social media or events to attract attention? Or run giveaways and sales to attract more visitors to your website?
To that, we say – corporate clients. giftmall’s clients who buy brand gift cards as rewards and presents, specifically. Corporate orders can bring you a new audience who might not even buy from you regularly, but since it’s a reward, they will. The giftmall catalogue is a great way to feature your brand without major tech integrations from your side. You provide gift cards – we provide new customers. How does that sound?
Does your brand really need more of an audience?
For some time now, there has been a trend of choosing a specific audience for your brand. You do not need thousands of social media followers or to attract people all over the world if you’re a local grocery shop[1]. However, the more people know about the possibility of buying your product or service, the better, right?
Taboola, for instance, highly recommends growing your brand presence[2]. When your target audience knows who you are and where to find you, it increases both the likelihood of purchase and the likelihood they’ll come back. Marketing towards the right people starts with the questions “who they are” and “where do they search for me.”
Now, that doesn’t mean to target everyone and anyone, of course. It is great if everyone in the community knows your brand’s name, but will that eventually translate into a purchase? Your resources are tight, and giftmall gets that better than anyone. So, how can you capture more attention by doing less?
Chief Partnership Officer, giftmallGrowing your audience doesn’t always mean doing more – sometimes it means choosing smarter distribution.
When users seek gifts for their loved ones, and clients seek a quick way to reward their employees, customers or partners, gift cards are the best way to achieve that goal. For you, having your brand featured in a gift card catalogue can broaden brand awareness, since users and clients know you are an option they are looking for.
How can being in the giftmall catalogue affect your brand?
The giftmall’s Ukrainian catalogue has over 300 local brands and more than 30 categories, including clothes, food, makeup, home appliances, etc. More than 1,000 partners internationally already trust us with their gift cards. Why should you?
Working with us allows brands to increase turnover through gift card sales, attract new customers via an additional sales channel, boost brand awareness and gain access to the corporate client segment. That segment, by the way, has more than 2,000 clients as of the time of publication.
We help brands launch and develop gift cards and provide full support for the creation and distribution of digital gift cards. If you don’t yet have gift cards, we can help you set up a programme from scratch, designing digital gift cards, providing advice on accounting and operational processes, supporting the launch and organising further distribution through giftmall’s sales channels. If you already have physical gift cards, we can help convert them to a digital format.
As for the cards already in our catalogue, we also support brands through marketing activities. Regular promotion through various marketing tools and across our sales channels includes listings in the giftmall catalogue, themed collections and recommendations for clients and seasonal offers and special corporate programmes for business.
Chief Partnership Officer, giftmallOn top of that, we have an end customer base of over 350,000 users. Wouldn’t it be nice if they had access to your brand’s gift cards? We help brands turn visibility into measurable revenue.
How does it all apply in real life?
Adding gift cards to your distribution channels is a smart way to differentiate your revenue. According to our partners, it is truly beneficial to be a part of our catalogue.
At the same time, selling gift cards is only one of your revenue routes. This way, you attract people who would like to purchase your gift card as a present, simultaneously getting access to the receiver who can be interested in buying more from you later. But with the understanding that you need other routes to be profitable too.
If you want to become our partner, contact us at [email protected]. Make your brand stand out with a gift card programme.
