How giftmall modernised gifting for a logistics company

The Christmas holidays are a great opportunity to remind employees that the company values them. However, ordering and delivering corporate gifts is not simple or easy for every company. Large international organisations often face logistical costs, complex customs procedures and regulations, risks of delays and damage and even weather changes^[1]. Besides, organising the entire process is the responsibility of company managers, who must approve budgets, manage countless contracts, and take local factors into account.

Several years ago an international logistics company faced these challenges. The company provides transportation services via sea, land and air. It also handles logistics and supply chain management, as well as port services.

This company approached giftmall with a request to fulfil orders and deliver Christmas gifts, and we offered them a simple digital solution – giftmall multibrand card. Let’s see if we were able to meet their needs.

Challenge: The complexities of logistics and gift synchronisation

Every year, Christmas gifts become a challenge for the company. Endless coordination with regional offices and delivery control created significant manual work, delays, and stress for the team during the holiday season. Packaging and logistics constantly require additional expenses. It was difficult to give gifts to colleagues simultaneously due to delays in international deliveries. The choice of gifts was limited to those brands with which the company had already signed contracts.

The client’s team wanted to preserve the tradition of holiday gifting while making the process modern, digital and personalised. This company was looking for a solution that would help solve these issues and would not be limited to one country, as its employees are located all over the world.

Solution: Freedom of choice with giftmall multibrand card

60% of employees who received personalised gifts express higher satisfaction with their employer and are more likely to be loyal^[2].

The company’s Eastern European division approached us in 2021 on the recommendation. We immediately began working together. The division chose the giftmall multibrand card – a universal digital gift card that gives employees complete freedom of choice. They can redeem this card for any brand from the giftmall catalogue, meaning employees can pick their own gifts. Personalising rewards significantly increases employee satisfaction, and this company has proven this^[3].

Now, they receive digital gift cards instantly by email. Gifts can be personalised with greetings for specific events. The giftmall team has provided full-cycle support for employees using gift cards, so the managers can enjoy the holidays with peace of mind.​ Thanks to our prompt response to requests and individual approach, we have built a long-term partnership with the company. For example, when this business needed to greet employees in Romania, Germany and Spain, we provided this opportunity through the giftmall international catalogue.

Result: 5 years of excellent service for occasion gifts

As a result, the logistics company in question was able to significantly reduce logistics and administrative costs across the entire process. Satisfied employees receive personalised gifts and support at every stage of using the gift cards. For five years in a row, they have chosen giftmall as their holiday rewards provider for employees in all countries. This collaboration has already become an integral part of the corporate culture.

The giftmall multibrand card gives you instant access to all the brands in our catalogue, allowing users the freedom to choose a gift that suits their taste. If you also want to improve your users’ experience, please contact our team or write to us at [email protected].