From seven suppliers to one: Europion Polska’s rewards shift

Participation in surveys is increasingly declining^[1]. Engaging respondents becomes a tricky task, as they need to stay motivated enough to finish the poll. Rewards like gift cards offer a wide selection that motivates users even more. However, the management process is a headache. Countless contracts with brands exhaust the responsible managers, and even digital card deliveries can take days. But wait, there is a solution.

Europion Polska, a Polish research agency, faced the challenge of operational workload regarding respondents’ rewards. The company turned to us in April of 2026, and in only a few months, giftmall delivered astonishing results. Let’s find out more!

Overview: About Europion

Europion Polska is the leading and fastest app for market and public opinion research, where an active community shares their views every day. The company’s goal is to gain an accurate and comprehensive understanding of the views of the Polish public, delivered with the highest level of professionalism.

Europion Polska provides businesses, media outlets and organisations with reliable insights into what Polish citizens truly think. By conducting representative public opinion polls with sample sizes exceeding 1,000 Polish adults, the company empowers decision-makers to make data-driven decisions – not guesswork.

The company’s goal is to become the premier partner for any company in Poland that asks itself: “What do Poles actually think about this?” before making important business, marketing or communication decisions. They believe that high-quality research does not have to be expensive or time-consuming and prove it every single day. Europion strives to provide its respondents with a variety of reward options so they stay engaged and the business keeps growing.

Challenges: Lengthy rewards process, limited brand selection, operational load

Europion Polska runs dozens of surveys a month with thousands of respondents. Distributing gift cards meant one thing: managers manually reaching out to each supplier, one by one. The more surveys they ran, the more emails, calls and back-and-forths piled up. This process didn’t scale.

The core tension was this: the two things that keep respondents engaged – fast rewards and plenty of choice – worked against each other. More variety meant more supplier contracts. More contracts meant more manual work. More manual work meant longer waits. And longer waits meant people stopped completing surveys.

Europion needed a solution that could do both, cut reward delivery times and take the operational weight off the team. The concrete goal was a 30% reduction in time spent on manual supplier coordination.

Solution: Multibrand card, selected brand gift cards, growing catalogue

Universal gift cards offer maximum flexibility and appeal to the broadest audience^[1].

In the Europion Polska app, respondents earn E-Points and redeem them for gift cards on their own terms. Once they hit the threshold, users can exchange them for a gift card.

This is where giftmall met Europion’s needs. We gave respondents access to 170+ Polish brands from a single platform through one multibrand gift card. It doesn’t matter which survey they completed – everyone gets the same full catalogue. The reward is not pre-assigned. It is now a real choice based on what someone actually wants to buy. That shift – from “here’s your card” to “pick what works for you” – makes a noticeable difference in how people feel about the whole experience.

Beyond the catalogue, Europion also wanted specific brands available: Allegro, RTV Euro AGD, Hebe, Decathlon, Booksy and Empik. Since we already hold the contracts, Europion doesn’t have to manage any of that directly. And when new brands join our catalogue, we let them know, so they can keep offering relevant options without any extra legwork on their end.

On the operational side, Europion now has full visibility into their orders – what’s happening, when and why. We adapt to how they work, respond quickly when something comes up, and do not add friction to a process that’s already running at scale.

Results: Single supplier, 60% operational effectiveness increase, satisfied employees and respondents

Europion Polska runs a large volume of surveys every month across Poland. Since partnering with giftmall, rewarding respondents has no longer been something the team has to think about. It scales with the research without adding work on their end.

The impact was immediate. Gift cards reached respondents faster, the ordering process became easier to track, and the risk of manual errors dropped. Instead of juggling relationships with multiple suppliers, Europion now handles everything through one partner.

The numbers back it up: manager time efficiency improved by 60%. The time that used to go into coordinating with suppliers now goes into actual research and respondent support.

Delivery got faster, too. What previously required back-and-forth with several parties now happens automatically. And having a single supplier means a single point of contact for everything: reporting, payments, problem-solving. Less noise, more clarity.

giftmall multibrand gift card provides users with full freedom of choice, and you have one contract with giftmall instead of endless management with multiple suppliers. If you’d also like to enhance your respondents’ experience, please contact our team or email us at [email protected].