How the digital giftmall multibrand card helped AB Bechcicki

Rewarding clients and partners can feel like a handful, especially when you use physical items as rewards. You need to find the gifts, order them, then give or send them to your receivers. Looks like a lot of work, doesn’t it? It would be much simpler to give a gift card that can be sent digitally and also give full freedom to choose where to spend it, right? But is it even possible? Let’s find out!

Overview: About AB Bechcicki

AB Bechcicki is Poland’s largest distributor of building materials. In addition to wholesale and retail sales, the company also offers solutions for investments and ecommerce. AB Bechcicki frequently organises programmes and events for customers in collaboration with the brands whose products it stocks.

It offers a wide product range supported by marketing activities, regular training, fast deliveries and a quality guarantee to its clients. With more than 25 years on the market and more than 400 experts, AB Bechcicki has achieved a leading position in the domestic construction materials market. Since 2024, the company has been a part of the Bygma Group, a leading distributor of building materials in the Nordic countries.

Challenges: Limited choice for gift card receivers, complex logistics, not enough storage

AB Bechcicki started their gifting journey using physical gift cards from brands. They were using them to stimulate and reward their clients and partners who were committing to purchases in AB Bechcicki’s network. The logistics involved in handling physical rewards were complex and time-consuming. Physical gifts and gift cards required storage space. On top of that, there was also some difficulty in knowing exactly what the customer would like.

The company needed a faster and more effective way to reward. giftmall proposed using digital gift cards to save time on ordering and delivering physical items. AB Bechcicki opted for Allegro’s digital gift cards, driven by the platform’s immense popularity in Poland. From the perspective of customers and partners, this solution seemed the ideal choice given the almost unlimited range of products on offer.

The digital gift card market size is expected to see rapid growth in the next few years. It will grow to $1259.02 billion in 2030 at a compound annual growth rate (CAGR) of 16.6%^[1].

Digital gift cards have never been more popular than they are today. It is a very comfortable way to reward someone since it allows sending gifts right away or scheduling deliveries at specific times without depending on a delivery company. Receivers don’t have to carry physical cards with them at all times, in case they want to redeem the denomination. Digital cards are always available on their phones.

But it turned out that this solution was temporary for AB Bechcicki. The company strived for more freedom for its receivers, not to be bound by one single platform.

Solution: Digital multibrand card by giftmall

giftmall proposed the digital multibrand card that could cover access to more than 170 brands from our catalogue in Poland. The decision wasn’t an easy one for AB Bechcicki to make. The company was concerned about how customers would cope with using the cards and whether yet another app would be good for them.

But convenience, flexibility and the speed of order fulfilment won the day. The entire process of rolling out the multicard system went smoothly and without any issues for customers. The giftmall multibrand card has significantly speeded up and simplified all customer settlements, whether for promotions or loyalty programmes. It has also reduced the need to sum up denominations from multiple suppliers in favour of a single, flexible solution.

Result: Fast and effective rewards for clients and partners

Now, AB Bechcicki’s managers can easily order the number of gift cards they want and then send them out in a matter of minutes. The process became much simpler and faster, requiring minimal effort from the responsible managers.

Their customers are satisfied and haven’t raised any objections, and that’s what matters most. Problems occur only occasionally, perhaps two or three times a year. Usually, the customer has forgotten that they have already used the code and reports that it isn’t working.

AB Bechcicki’s sales team is also pleased with this solution. Instead of delivering rewards via a lengthy logistical process, like shop-head office-branch-customer, they can now deliver the reward by email, bypassing physical delivery channels.

Year on year, the proportion of giftmall multicards within the overall portfolio of rewards the company offers is growing. It currently accounts for around 70% of the total pool of rewards.

The digital giftmall multibrand card gives you instant access to all the brands in our catalogue, allowing users the freedom to choose a gift that suits their taste. If you also want to improve your users’ experience, please contact our team or write to us at [email protected].